Odell Beckham Jr and KOVAS the new Dr. Dre and Snoop Dogg?

UPDATE: KOVAS wins Clio Award in advertising for writing and producing for this commercial spot.

On an August afternoon magic happened. A musical partnership of strange bedfellows was made. One, a 2014 NFL Rookie of the Year & superstar wide receiver for the New York Giants and the other an accomplished recording artist and music producer who has produced and remixed some of the biggest names in music including Justin Timberlake, Usher, and Taylor Swift to name a few. Odell Beckham Jr & KOVAS stepped into a New York recording studio to record a song. Not to just record a song, but a song about Dunkin Donuts Cold Brew Coffee.

In July, KOVAS got the call to work on music for a project Odell Beckham Jr. But there were a couple of challenges. It would have to happen in one day.

“No problem,” KOVAS told Chris, the video’s director.

“I had just come off of doing a project with R&B singer Omarion and I had to record and mix his vocals for a song in 2 hours, so I’m used to having time constraints.” said KOVAS as he recounts that faithful call with the video’s director.

Then he said, “No. Everything in one day. Create, record his vocals and film the video of you creating the song all in one day.”

“When you see us greet each other in the commercial, that’s actually the first time we met. There was no meet up before hand or phone call before. Nothing. For a normal studio session the vibe has got to be right especially when working with an artist for the first time, but add cameras,  crew and now that pressure is on 10.(laughs) But it came out great. I’m always like if we have fun doing it people will have fun listening/watching to it.”

It definitely looked like a lot of fun and Odell and KOVAS looked like old friends.

“We just vibed really quickly and I think we both shared the same work ethic, principles, and dedication to our craft. We both want to be great at everything we do”  – KOVAS

Well, I know the song stayed in my head and after just one listen. I found myself singing it on my way to work this morning. Time to head to Dunkin Donuts for a Cold Brew. Odell & KOVAS you got me.

— Chelsea McKennon

Dr Dre and Snoop in studio March 23 1993
Odell Beckham Jr and KOVAS in the studio August 1, 2016 Photo: Pete Tschudy

Odell Beckham Jr & KOVAS The Art Of The Craft

"Runnin On A Cold Brew" Odell Beckham Jr Feat. KOVAS

Snoop Dogg & KOVAS

Odell Beckham Jr Playing "Still Dre" by Dr. Dre & Snoop Dogg

Coincidence? I’m just saying.

Get The Album And Hat from KOVAS